International student recruitment: Why aren't we second?

12 August 2020

The UK has been the second most popular international student destination (after the US) for many years, but competition is increasing. In 2019, UUKi commissioned Janet Ilieva, Director of Education Insight to analyse: 

  • changing patterns of international student mobility 
  • how UK international student recruitment compares to other countries’ performance 
  • recruitment from the world’s top 21 sending countries and territories: how the UK could do better. 

As this study was nearing completion, Covid-19 shook the world, with massive short and mid-term implications for international student recruitment. This publication has taken this into consideration and is made up of two main components: analysis of international student mobility patterns and recruitment performances pre-Covid-19, as well as, lessons learnt from the Asian financial crisis in the late 1990s and the Sars epidemic in 2002/3, which may shed light on the potential impacts of Covid-19 in the short and mid-term.  

It includes short-term and mid to long-term recommendations for practitioners and policy makers to maintain, regain or develop its market position. The publication is available to download here 


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