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Originally developed over ten years ago, #WeAreInternational relaunched in May 2023, with over 70 institutions taking part. The campaign aims to celebrate the social, civic and cultural value that international students bring to towns and cities across the UK, as well as reverse the decline in how welcoming a study destination the UK is perceived to be by prospective international students.
A second burst of campaign activity launched on 26 September, with institutions and organisations from across the higher education sector sharing content developed with our toolkit.
As part of this launch, you can now view our #WeAreInternational: Transforming Lives 'hero film' - the first of the #WeAreInternational docu-series following the experiences of international students in the UK. Watch it below:
You can access our dedicated Comms Hub page for the campaign, where you can find out more about how to get involved. You can also access our toolkit, which will allow you to create your own #WeAreInternational assets.
If I had one piece of advice to give those considering the UK, it's simple - come. You'll find your place here, I promise.
Shahla Ela
University of Leicester