This report examines the UK's student recruitment performance and how it can become a more attractive study destination.
It is published by Universities UK International (UUKi) with research by UUKi and IDP Connect.
This report follows Part 1, published in 2020.
International student recruitment: Why aren't we second? Part 2 compares the UK and competing study destinations on their policies relating to international students. It analyses the factors that matter to students when deciding on their study destination.
The research is based on quantitative data analyses of relevant HESA and UNESCO data, and interviews with prospective students, alumni and recruitment agents from eight countries:
The report provides recommendations for UK higher education institutions, the wider sector and the UK government on how we can best combine our efforts to support the UK’s recruitment endeavours and meet the International Education Strategy’s target of diversifying recruitment markets and increasing international student numbers in the UK to at least 600,000 by 2030.
It makes specific recommendations to:
You can read and download the report here.
A webinar was held on 23 September to discuss the report findings. The webinar recording can be viewed by registering for UUKi's webinar series 'Enabling International Strategies' here.
