The campaign promoted the huge contribution of UK universities towards the national effort against Covid-19, and provided reassurance and support to prospective international students during the pandemic.
The campaign, which received outstanding support from university communications and marketing teams, had the stories and voices of students and staff at its heart. We reached over 60 million social media users organically, generating 22 million film views and 300,000 web visits to resources for prospective international students.
It was successful in the issues and crisis category of the awards, which celebrate the best in global PR practice and outstanding achievements.
Thank you to everyone who contributed their story and supported the campaign. It was a privilege to share the countless ways universities, their staff and students, made a real difference to peoples’ lives during the pandemic.