Professor Baldwin is the principal academic and administrative officer of the University of Central Lancashire. He became the Vice-Chancellor in 2019.

Professor Baldwin is a member of a Non-Executive Director of East Lancashire Hospital NHS Trust, Chair of Lancashire Innovation Board and Chair of the Maritime Skills Commission.
Professor Baldwin was previously the Vice-Chancellor of Solent University for five years. During this period, the university recorded its highest ever results for student satisfaction, employability and progression and was awarded TEF Silver.
One thing I love about my job is the opportunity to make a lasting impact on both our students lives and our wider community. Every day I see the transformative power of university education in action, and I take great pride in helping shape a university that prioritises inclusivity, innovation and real-world opportunities for our students and staff.