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Growth and choice in university admissions

​Since 2010, increased competition for students has emerged in the UK higher education sector.

A nationwide decrease in the number of 18-year-olds and the removal of student number controls means that universities are now making more offers to a wider range of students throughout the recruitment cycle. This has not, however, led to a decline in the prior attainment of the students recruited by the sector. As undergraduate acceptances have increased, average student attainment has also risen.

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