a student-facing campaign, aims to give this year’s school leavers a message of
confidence and hope as they continue with their plans to start university
courses this autumn.
campaign recognises the difficult few months students have experienced while
celebrating their resilience, potential and determination to achieve success in
their future goals.
degree from a UK university continues to give a significant boost to employment
prospects and, on average, graduates are likely to earn £9,000 more a year than
those not going to university.
Research indicates, however,
that 84% of students and recent graduates agree that future salary is not the
only factor in choosing their degree. Interest in their subject and learning,
broadening their life experience, gaining independence and developing wider
skills like teamwork and time management are also considered to be important.
on the launch of the campaign, Professor Julia Buckingham, President of
Universities UK and Vice-Chancellor of Brunel University London, said:
the world has changed dramatically, student ambitions have not. We are pleased
to see an increase in applications but recognise there are students with
decisions to make who may be feeling uncertain.
can be confident that they will find their time at university positive and
rewarding. Universities are drawing on their specialist expertise to provide a
safe university experience offering high-quality teaching, a broad range of
social activities, and well-being support. A university experience gives
students the knowledge, skills and contacts to pursue their ambitions and puts
graduates in a strong position as the economy recovers.”
Dorricott, a student at University of Sheffield starting a Masters in cultural
and creative industries management in the autumn, said:
it might be difficult to imagine, there are plenty of things for prospective
students to look forward to in the autumn. I know that clubs and societies will
be doing their utmost to ensure that students feel welcomed and involved from
the get-go. Lecturers and seminar tutors will be assisting through face to face
teaching and online learning where needed.
might not be the first semester you were expecting, but it will be a unique
experience that you and many others will be going through, university really is
an incredible experience.”
is collaborating with Education Cubed Ltd, a leading digital marketing agency
specialising in the higher education sector, to deliver #2020MADEUS which will
include advertising and content on Facebook, YouTube, and Instagram.
a company, we deeply believe in UUK’s values and what it hopes to achieve
through #2020MADEUS. We are really excited to be able to deliver a campaign which
recognises the incredibly difficult year applicants have had, and celebrates
how they’ve come through it all, with the confidence to take that next step,”
says Jo Redfern, Managing Director of Education Cubed Ltd.
their campaign, which will run throughout August and September, UUK aims to
highlight the great work universities are doing to ensure they are ready to
welcome students in person, while also putting essential safety measures in
place to reassure students and parents that they will be able to live and study
successfully at university this year, in spite of the restrictions the pandemic
UK’s campaign page - #2020MADEUS is now live at https://www.universitiesuk.ac.uk/2020madeus
content and digital assets are available to download here.
UK is the collective voice of 137 universities in England, Scotland, Wales
and Northern Ireland. Its mission is to create the conditions for UK
universities to be the best in the world; maximising their positive impact
locally, nationally and globally. Universities UK acts on behalf of
universities, represented by their heads of institution.