He said: "It is time to fight back. It is time for universities to address this crisis of confidence. Universities are positive and powerful institutions delivering deep and lasting value to communities in all corners of the world. Universities are forces for good in our world."
Speaking to over 900 higher education professionals in a keynote speech at CASE Europe's annual conference in Birmingham, Alistair Jarvis challenged the university sector to redouble its efforts to highlight the value and positive impact of universities.
He added: "We need to respond to reputational challenges, robustly, with evidence, promoting our values, promoting our impact and engaging with diverse range of audiences. Now is the time to demonstrate the huge value and positive impact of universities."