In a unique communications partnership, Universities UK (UUK) and ITN Productions are producing a news and current affairs-style programme exploring the marked effect that universities have on people's lives, and the prosperity of the UK.
'Universities: improving futures' will underline the importance and relevance of higher education, to both the individual and the economy, while giving those within universities the opportunity to tell their story and to promote the value of studying at university. The programme will also provide a platform to exchange ideas on the pertinent issues faced by the sector, as well as positioning universities as suitable partners for collaboration as part of the UK government's white paper on Industrial Strategy.
The higher education sector supports almost 1 million jobs and UK universities now generate a knock-on impact of nearly £100 billion for our economy. Yet, at times, the value of these institutions, and the benefits of studying at them, can be called in to question. 'Universities: improving futures' will look beyond those headlines to showcase the opportunities and initiatives available at the UK's universities, as the higher education environment continues to evolve.
Drawing upon ITN's 60-year heritage and expertise in storytelling, the news-style piece will be anchored by national newsreader Natasha Kaplinsky to combine key interviews and reports with sponsored editorial profiles from leading organisations.
'Universities: improving futures' will launch at Universities UK's Annual Conference on 4-6 September 2018 in Sheffield. The programme will form part of an extensive communications campaign featuring Universities UK members, industry, government, as well as relevant journalists, writers and bloggers.
Dame Janet Beer, President of Universities UK and Vice-Chancellor of the University of Liverpool, said: "Universities change the lives of individuals, they improve livelihoods and opportunities in regions, and contribute to the prosperity and productivity of our nation. University research is saving lives, driving innovation and improving our quality of life. We are delighted to be partnering with ITN Productions to better communicate and to celebrate the unique role of universities across the UK."
Simon Shelley, Head of Industry News, ITN Productions, said: "We're delighted to be partnering with Universities UK to produce a programme exploring the role universities play on societies, economic growth and social mobility of the UK. We hope the content can be used to exchange ideas, celebrate success stories and engage members and the wider audience".
For more information, or to participate in the programme, please contact Max Smith, Programme Director at ITN Productions, on 0207 430 4223 or Max.Smith@itn.co.uk.
About ITN Productions
ITN Productions is ITN's bespoke production hub producing creative and commercially valuable content for the business, commercial, broadcast and digital sectors. Industry News forms part of this offering and is a communications tool for leading industry bodies and national associations produced in a broadcast news programme format, including interviews, news items and sponsored editorial profiles.
For more information visit: www.itnproductions.co.uk
About Universities UK
Universities UK is the voice of universities, helping to maintain the world-leading strength of the UK university sector and supporting our members to achieve their aims and objectives.
We help to shape the higher education policy agenda, engaging directly with policy makers and other stakeholders. We maintain strong and proactive relationships with government, the private sector, the professions and sector agencies.
We believe that the diversity and autonomy of the UK's higher education sector is critical to its success. As such, we foster national and regional differences in Scotland, Wales, Northern Ireland and England.