20 Tavistock Square
Following the success of last year's event, we will be running this national, one day conference again for 2018. Making an impact: marketing and communications in higher education will bring together communications, marketing, external relations and digital professionals to discuss the particular nature of university marketing and communications, to draw inspiration from outside the sector, and to examine case studies to help you progress and enhance your own marketing and communications strategy.
Marketing is evolving. The higher education sector is changing. The 24/7 access of social media is creating new challenges and opportunities for organisations. As university marketing and communications professionals, you need to keep up with both sector changes and increasingly demanding target audiences.
In recent years, universities have been under the spotlight both positively and negatively, and it is important that you are working to a communications model which reaches all of your stakeholders and results in positive actions which deliver your aims.
For these reasons, we are bringing together communications and marketing specialists from a number of sectors to help you build a holistic and adaptable strategy to ensure that you are able to be at the forefront of this ever-evolving digital world.
This conference will be useful for staff who have responsibility for or play a part in the communications and marketing strategy of their organisation. Relevant job titles include:
Robert Perry, Head of Research at Pickle Jar Communications Ltd
This session will provide university communication teams with further insight into what journalists are looking for and how best to ensure that your institution’s stories reach the public.
Beth Button, Campaigns Manager, Universities UK
Ollie Leggett, Managing Director and
Brand Consultant, IE
Tom Sheldon, Senior Press Manager, Science Media CentreClaire Whitelaw, Deputy Director of Marketing and Communications, Durham UniversityNicky Old, Director of Communications and External Relations, Universities UK
This breakout session will explore the challenges and opportunities facing communications teams in effectively promoting their university to international students. This session will also look at how to ensure you continue to engage with students once they arrive at university.
Professor Philip Moriarty, University of Nottingham
Will Marsh, Head of Media, University of Bristol