This two-day online conference will bring together communications, marketing, external relations, public affairs and digital professionals to explore how the sector can navigate this new landscape it finds itself in.
A highlight of the year, this two-day event is dedicated for marketing and communications professionals to hear from sector experts on what to expect for the coming year, as well as to share best practice and network with peers.
Topics we will cover include:
This conference will be held online over the course of two days. Alongside eight hours of informative, timely content from the most pertinent speakers on the topic, we will also be providing a wide range of opportunities to network, discuss, and make connections with colleagues within the sector.
You will also be able to access the recordings of all sessions after the event, including breakout sessions which you were unable to attend.
This conference will be useful for staff who have responsibility for or play a part in the communications and marketing strategy of their organisation. All with an interest in this topic may attend, but relevant job titles include:
If you have any questions about this or any other of our events, please contact us on firstname.lastname@example.org or 07500 441505.
We have a range of sponsorship opportunities available. Please contact Esther Dudley, Head of Events and Engagement for more information: email@example.com
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Nicky Old, Director of Communications and External Relations, Universities UK
Shabby Amini, Non-Executive Director, Greenpeace and Former Executive Director of Fundraising and Creative, Comic Relief
With extensive experience with communicating to consumer and business audiences in both the private and non-profit sectors, Shabby is passionate about making stories of complex poverty-alleviation programmes accessible to large audiences through the power of storytelling, compelling imagery, and simple messaging. Shabby's address will cover topics of social responsibility such as sustainability and inspiring support from the public.
Ben Verinder, Founder and Managing Director, Chalkstream
Dr Susan Kinnear, Director of Global Communications MA, Cardiff University
Jennifer Lipman, Associate Director, Lexington Communications
Now that we as a country are moving towards a recovery phase of this pandemic, what are the next big challenges for university marketing and communications leaders, and how do we address them?
Edward Lindeman, European Strategy Manager, TikTok
Anu Hautalampi, Head of Social Media and AV, University of Cambridge
With the highest social media engagement rates per post and over 800 million active users worldwide, TikTok has the attention of millions of people aged 16 to 24. How can universities harness the power and reach of this rapid global phenomena to engage with current and prospective students in a way which feels natural and in-keeping with the platform?
Nicky Old, Director of Communications and External Relations, Universities UK
Choose one session to attend. Small group discussions to follow each session.
Mark Tallentire, Communications Officer (Corporate), Durham University
Georgina Kelly, Director of Strategy, Marketing and Communications, University of Leicester
Paul Hindle, Acting Head of Communications, De Montfort University
Chair: Steven Jefferies, Head of Media, Universities UK
The last 12 months have had an unprecedented impact on university communities. With existing challenges and pressures facing institutions and individuals of Brexit and industrial action, Covid-19 has meant that the focus on internal communications and staff engagement has been more important than ever.
As universities attempt to deliver their usual activities in far from usual circumstances, effective communication with staff and students – and with the local community. This session will explore case studies from two institutions which have taken innovative approaches to internal relations.
Amanda Gregory, Chief Operations Officer, Univer
Beth Prescott, Head of Events and Ceremonies, Queen Mary University
Laura Delfitto, Associate Director: Global Marketing, University of London
Fiona Blair, Director of Marketing, Communication and Engagement, University of Reading
Chair: Emma Darwin, Director, Assemble Events, and Co-Founder, Union Spaces
Marketing and events teams have been thrown into the world of virtual open days, offer holder days, and other set pieces where they have had to figure out a way to virtually open their doors to potential students and external audiences. What have been the benefits of conducting business online and how has this affected both home and international recruitment? Will they become a part of the business as usual? As universities have rushed to transfer open days online, what has gone well, and what are the pitfalls to avoid for the coming year?
Alex Calder, Head of Technology Solutions and Partnerships, Akero
In this digital workshop for data-driven marketers, Alex from Akero will be answering questions such as:
“How can I track and improve the ROI on my advertising”
“What benefits does aligning my tech stack bring to understanding my own student recruitment process”
“How can I improve my conversion rates at data-capture points”
We will run through use cases of how you can align all of your marketing and admissions technologies, so that ultimately, you can align your systems to improve conversions through the entire funnel, and in the process, capture more leads and nurture them through to enrolment.
Chris Tucker, Course Leader for CIPR Crisis Communication Diploma, PR Academy
Dr Fiona Lethbridge, Senior Press Officer, Science Media Centre
Tahmina Choudhery, VP Professional & Social Sciences, Middlesex University Students’ Union
As communications professionals, your job is to promote but also to defend. What happens when something goes wrong? What happens when you get it wrong? How do you reassure your communities that everything is under control or get the right messages across both internally and externally? This session will tackle crisis and risk in communications but also address how to support communication staff with dealing with fallout and mass responses. We will also hear reflections on how universities communicated responses to the Black Lives Matter campaign, and what lessons can be learnt from this.
Dan Ramsay, Director of the GREAT Campaign, Department for International Trade
Jo Nuckley, Head of Outreach and Insight, Office of the Independent Adjudicator
Paul Humphreys, Founder and CEO, StudentCrowd
Chair: Michael Thompson, Deputy Director of Communications and External Relations, Universities UK
How well are UK universities managing expectations of prospective students and the reality of current students? In recent years several universities have been criticised for their use of statistics in promotion and advertising. How can marketing professionals highlight their university’s strengths, while not misleading? In this era of blended learning, student experience has changed. This session will explore what universities need to be aware of to ensure their university promotions reflect the student experience.
Collette Lux, Executive Director of Communications and Marketing, University College London
Mark Garratt, Interim Director of Marketing, Recruitment & International, Swansea University
Penny Eccles, Strategic HE Marketing Consultant (former Director of Marketing at Nottingham Trent University)
Alex Causton-Ronaldson, Head of Education, pslondon
Robert Pepper, Strategy Partner, pslondon
Kendra Rogers, Head of Insight & Strategy, pslondon
Universities in the UK are marketing themselves harder than ever before. More effort and more money is being invested to attract students. At the same time, many universities appear to have few points of difference in their advertising. In this session our panel of university brand leaders will discuss:
1) What are the challenges facing universities in the 2021 and 2022 recruitment cycles?
2) How these problems can be solved by robust, insight led brand communications
3) What 16-19 year olds think of current university brand communications
4) How university marketers can make the shift and mitigate any strategic risk associated
Gabriel Milland, Partner, Public First
Kamal Ahmed, Editorial Director, BBC News
In this session, we welcome Kamal Ahmed to discuss the BBC’s strategy for shaping editorial content to ensure that it accurately reflects its audience and how it is changing and embracing new technologies. We will also hear how they work effectively with news media and content providers to promote good news stories.
Lizzie Ellen, Communications Manager, King’s College, London
Victoria Pearson, Head of Corporate Communications, University of Reading
While attention has been on the impact of covid-19 and the move of university teaching and services online, the question of the value of higher education has not gone away. This session will look at case studies from two Universities who have gained public attention for their initiatives that aimed to contribute and add value to our wider society. They will discuss what impact they had and the response they received.
Jim Tudor, Founder, Future Index
Polly Cziok, Strategic Director, Engagement, Culture, and Organisational Development, Hackney Council
Jonathan Goode, Head of Alumni Relations, Bournemouth University
Cutting through the noise and standing out in a recovering global market is tough. Why should prospective students choose you? Why should current students stick with you? This session will share highlight strategies to engage concerned audiences and how to stand out as a trustworthy brand.
Alastair McCall, Editor, The Sunday Times Good University Guide
As UK universities take a hit in the global higher education rankings, we take a look at the behaviour in the market that led to these results. This session will hear from league table providers about how sustainable their methodologies are and how they contribute to a University’s reputation.