Taking a new and expanded approach to marketing mobility is a key element in growing the number of students who are outwardly mobile. Many of our Go International partner institutions have committed to undertake expanded marketing activity as part of their pledge.

These shareable, student facing assets are designed to help you market mobility to your students on your social media channels. They have been developed to address the barriers that students told us could prevent them from taking part in outward mobility programmes, including: worrying about language barriers, financial worries, concerns about how their grades could be affected, and not wanting to leave friends behind.  

​Student quote graphics

A selection of four square graphics featuring quotes from students talking about the life-changing effects of their time abroad. These could be used to promote your study abroad opportunities, study abroad office or any relevant events you have coming up.

​No second language? No problem! Map graphic

Students reported that they were worried about struggling with a language barrier abroad. This map uses research from QS to highlight countries where English is widely spoken.

​Benefits of mobility graphics

These two social media graphics highlight the employability and attainment benefits of outward mobility. The figures come from UUKi's latest Gone International report.

​Funding opportunities GIF

This GIF showcases five funding and scholarship schemes for outward student mobility, such as Erasmus+. This GIF could be shared along with a link to your institution's funding opportunities.

​Shareable video content, produced by campaign partner

These brilliant videos, produced for the campaign by, feature students talking about their time abroad. You can download the video files to use on social media and at events in your institutions. Topics they cover include:

  Food overseas

Building employability

​  Making friends internationally



Food overseas video is also available without subtitles.

Building employability is also available without subtitles.

Making friends internationally is also available without subtitles.
Institutional supportWhy study abroad?
Can I afford to study abroad?



Institutional support video is available without subtitles.

International placements: is language a barrier?


International placements: is language a barrier? is also available without subtitles

Why study abroad? video is also available without subtitles.

Can I afford to study abroad? video is also available without subtitles.

​Social media cover photos

There are versions of the Go International cover photos available for Facebook and Twitter. They could be used on your main social media pages or for study abroad related Facebook events, for example.


Facebook cover image 1

Facebook cover image 2

Facebook cover image 3

Facebook cover image 4


Twitter cover image 1

Twitter cover image 2

Twitter cover image 3

Twitter cover image 4

​Events Pack

The resources provided below can support your events activity in a number of ways, including:

  • Providing session outlines for staff-facing workshops around widening participation and other key areas of your outward mobility work

  • Providing engaging student-facing materials to promote outward mobility at existing events such as fresher's fairs, study abroad fairs or induction sessions

  • Making it easier for you to promote events such as study abroad fairs with template posters, flyers and cover photos for your Facebook events.

Widening participation in outward student mobility workshop guidance

These two PDFs provide the slides and notes to enable you to deliver UUKi's popular widening participation in outward student mobility workshops to you own staff and academics. The outline PDF includes a brief introduction to help guide you through the workshop, as well as notes for every slide.

Flyer and poster templates

These templates are available in A3, A4 and A5 and can be used as posters or flyers. They can be used to promote outward mobility events, as handouts at events or just to promote your study abroad office. You can add your own text in the box at the bottom of each template. Choose from designs featuring inspirational student quotes, or figures showing the employability and attainment benefits of outward mobility.

​PowerPoint template

This PowerPoint template is intended to be student-facing and could be used at study abroad events, general events such as open days, or in lecture shout-outs. It highlights the benefits of outward mobility, and you can add in as much information you like about the opportunities you offer.

​Roller banner design

This roller banner design can be used at your outward mobility events, on your study abroad stand at fresher's fairs and open days, or anywhere else you like. The design features figures showing the employability and attainment benefits of outward mobility.


These resources are part of a suite aiming to help international offices to develop, plan and deliver work, study and volunteer abroad programmes.

This document draws on experience of engaging with students to highlight best practice for running focus group.
This document provides guidance on how to include outward student mobility in your access agreements.
This document provides information of how the Student Loan Company allocates finance to UK students who are mobile.
This document provides guidance on how to establish an ambassador scheme. It was drafted in collaboration with Birmingham City University, Northumbria University and the National Union of Students.

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The Higher education outward mobility credit transfer and recognition guidance aims to help UK higher education institutions improve their credit transfer and recognition processes for students who undertake a study or work placement abroad as part of their study programme.

The HESA mobility data and reporting guidance aims to provide universities with resources to improve their outward mobility mapping and reporting.

This report, in partnership with Council of Deans of Health, analyses outward mobility for nursing, midwifery and allied health profession students and promotes the benefits of outward mobility, signposting universities to further resources and information.


This project examines the extent to which disadvantaged students participate in mobility programmes and key recommendations for increasing access.

This report is the latest in UUKi's annual series of outward student mobility cohort studies comparing the academic and employment outcomes of undergraduate students who spent time studying, working or volunteering abroad as part of their degree with those who did not.

This is a summary of the findings of a focus group for PhD students looking at barriers and enablers to outward mobility.

​This position paper on the Erasmus+ successor programme sets out innovations that UUK believes should lie at the heart of any successor programme.

This booklet builds the case for why more UK students should work, study or volunteer overseas and calls on universities, ally organisations and international partners to join the Go International: Stand Out campaign. 

This report, in partnership with the British Council, presents student perspectives on the benefits of, and barriers to, spending time abroad as part of a UK undergraduate degree. The research aims to provide evidence for UK higher education institutions and policy makers who are developing and implementing initiatives to increase the number of UK-domiciled students accessing international opportunities.

​This report compares the academic attainment and employment outcomes of mobile and non-mobile first degree undergraduate students who completed their studies at the end of the 2014–15 academic year.

This booklet showcases the work of the Go International: Stand Out campaign, one year after its launch, with examples of progress made against university pledges to the campaign.  

​This report looks at the academic and employment outcomes of students that travelled abroad during their studies, compared with those that didn't for the 2015-16 graduating cohort.

This report analyses the responses to UUKi's 2018 mobility management survey. The aim of this survey and accompanying analysis is to provide the sector with a fuller picture of the breadth and scale of mobility operations across the UK.

​The hashtag

These small hashtag graphics can be added to your own designs to encourage your students to share their outward mobility experiences using #GoIntl.