#WeAreTogether campaign

We Are Together banner

What is the #WeAreTogether campaign?

The #WeAreTogether campaign aims to provide reassurance to future EU and international students to continue with their plans to study in the UK during Covid-19. You can follow the campaign on Instagram @WeAreTogether_UK, where you will find video testimonies from over 100 students who are currently enrolled at UK universities.

To date, the campaign – which began at the start of June 2020 – has:

  • Reached more than six million people

  • Achieved a growing group of over 220,000 who regularly watch more than 25% of campaign video content

  • Supported a combined audience of 250,000 prospective international students via online events, with Vivienne Stern, Director of Universities UK International

  • Helped 67% of prospective international students surveyed feel more confident to continue with their plans to study in the UK after engaging with the #WeAreTogether campaign*

* based on a poll of over 2,000 respondents in key recruitment markets.

Get involved - universities and partners

There are many opportunities for universities and partners to get involved in the campaign. If you have relevant content from students to share, please consider co-branding this with our brand assets, including end slides for video content, which are available to download here:

You can easily add your logo, as can be seen in this example. We also encourage institutions to subtitle videos for accessibility, where possible. For more information, please contact info@international.ac.uk

We have partnered with UCAS and QS, who are publishing #WeAreTogether blogs from international students writing about different aspects of what it's like to live and study in the UK during the pandemic. If you have students interested in writing blogs, please contact Jessica Benham.

Guidance for students

We are looking for students to share their experiences of studying and living in the UK during Covid-19, to be shared and promoted across the campaign. There is some guidance below, for students to think about when creating their content, which we encourage you to share with them:

Your video should be approximately 30-60 seconds. Think about what you want to say in advance. Write down a few keywords or sentences if that helps and practice a few times until you feel comfortable about what you want to say and how you want to say it. We don't want it to be scripted, but from the heart and 100% authentic, real and unfiltered. Please finish by saying #WeAreTogether (perhaps even in your own language first, followed by in English if it translates well). Please provide a written translation of this, for subtitles.

If you are an incoming EU or international student and have not yet started your course, tell us where you are going, when, how long your course is for and why you feel confident about studying in the UK. You may also want to share what you are excited about and what support you know is available to you.

If you are a new EU or international student and have now started your studies in the UK, whether in-person or online, please tell us about your physical journey to the UK and/or your experience of beginning your studies online. You could think about the following questions: did you have to quarantine and what was this like/how did your university support you? What was your experience of getting your visa? What was your experience of getting a flight to the UK? What support is being provided to safely socialise and meet new students on campus or online?

If you are a returning EU and international student, please tell us how you feel now that lockdown is easing. You could think about the following questions: what activities have you been doing? How has your university supported you during this time? How are you remaining together with fellow students in spite of Covid-19? How have you looked after your mental health during this time? If you are an EU student, you could discuss how you feel studying in the UK post-Brexit – and share a welcoming message you may have for current and future students coming to study in the UK.

Submitting content for the campaign

Please send videos and/or images to info@international.ac.uk. Alternatively, students can upload the content to Instagram themselves, tagging @WeAreTogether_UK and using #WeAreTogether.

By responding to our request and submitting content, you are providing your permission for Universities UK International and partner organisations to use your content in any form across the #WeAreTogether campaign (including, but not limited to, sharing on social media channels, promoting the campaign in targeted advertisements and newsletters, distributing content to prospective students through emails and presentations). You are affirming that you alone created or own the content and no one else has any rights to it or could claim they own it or that it infringes on the rights of others.

You also understand that by granting us permission to use your content, you are at least 18 years of age, and if there are people in the content other than yourself, you are also affirming they are over 18 and they know you are giving permission for the content to be used for the purposes outlined above.



We would like to thank all students and universities who have been involved in the campaign to date, as well as all our partners across the sector who have provided in-kind support by helping to create content or promote the campaign. These include UKCISA, BUILA, British Council and Study UK, IDP Connect and Hotcourse Abroad, UCAS, Edvoy, QS, Study Portals, INTO, THE, Sannam S4, UNIVER, and many others.