#WeAreTogether campaign

We Are Together banner

What is the #WeAreTogether campaign?

The #WeAreTogether campaign aims to provide reassurance and support to current and future EU and international students, who are studying or getting ready to study in the UK during Covid-19. You can follow the campaign on Instagram @WeAreTogether_UK, where you will find video testimonies from over 100 students who are currently enrolled at UK universities.

To date, the campaign – which began at the start of June 2020 – has:

  • Reached more than seven million people

  • Achieved a growing group of over 220,000 who regularly watch more than 25% of campaign video content

  • Supported a combined audience of 250,000 prospective international students via online events, with Vivienne Stern, Director of Universities UK International

  • Helped 67% of prospective international students surveyed feel more confident to continue with their plans to study in the UK after engaging with the #WeAreTogether campaign

How does the campaign work?

Universities invite their international students to make short videos about different aspects of studying in the UK during Covid-19, including safety on campus, online learning, safe socialising with other students, university support on mental wellbeing, etc.

Universities are encouraged to share these videos via their own channels, tagging @WeAreTogether_UK and using #WeAreTogether. This content will then be shared on the #WeAreTogether Instagram channel and used in paid promotion on Instagram and Facebook targeting current international applicants and offer holders. Content will also be shared with campaign partners such as UCAS, IDP/Hotcourses Abroad, Study Portals, QS, British Council and many others.

This is a campaign by the sector, from the sector, that we would encourage you all to support.

How can I get involved?

We are looking for students to share their experiences of studying and living in the UK during Covid-19, to be shared and promoted across the campaign. There is some guidance below for your students to think about when creating their content, which we encourage you to share with them.

A student's video should be approximately 30-60 seconds. We don't want videos to be scripted, but from the heart and 100% authentic, real and unfiltered. Please encourage students to finish by saying #WeAreTogether (perhaps even in their own language first, followed by in English if it translates well). Please provide a written translation of this, for subtitles.

We would love new international students to talk about their physical journey to the UK and/or their experience of beginning their studies online. They could think about the following questions:

  • What support is being provided by your university to keep you safe?
  • Have you had to self-isolate and what was this like/how did your university support you?
  • What was your experience of getting a flight to the UK and being welcomed by your university?
  • How is your experience of online learning?
  • How are you safely socialising and meeting staff and fellow students?
  • What are your top tips for internationals students due to arrive soon?

Returning international students could think about the following questions:

  • How has your university supported you during the Covid-19 pandemic?
  • How are you remaining together with fellow students in spite of Covid-19?
  • How have you looked after your mental health during this time?
  • How is your university helping you to feel safe on campus?
  • How are you finding online learning?
  • What are your top tips for fellow international students studying in the UK during Covid-19 right now?

Submitting content for the campaign

Where possible, we would encourage universities to edit, subtitle, and co-brand videos before sending them to us or posting on social media channels. You can co-brand the content using our end slides, which are available to download here: 

You can easily add your logo, as can be seen in this example.

Universities could also encourage their students to upload videos directly to Instagram, tagging @WeAreTogether_UK and using #WeAreTogether. Alternatively, students can send videos and/or images to info@international.ac.uk.

Other ways to get involved

Using the campaign hashtag: Many universities are currently creating their own content and messaging around safety on campus, student experience, social activities, online learning, etc. and we encourage all universities to use the #WeAreTogether campaign hashtag to unite sector-wide messaging under the campaign.

Student blogs: We have partnered with UCAS and QS, who are publishing #WeAreTogether blogs from international students writing about different aspects of what it's like to live and study in the UK during the pandemic. If you have students interested in writing blogs, please contact Jessica Benham.


We would like to thank all students and universities who have been involved in the campaign to date, as well as all our partners across the sector who have provided in-kind support by helping to create content or promote the campaign. These include UKCISA, BUILA, British Council and Study UK, IDP Connect and Hotcourse Abroad, UCAS, Edvoy, QS, Study Portals, INTO, THE, Sannam S4, UNIVER, and many others.   


By responding to our request and submitting content, you are providing your permission for Universities UK International and partner organisations to use your content in any form across the #WeAreTogether campaign (including, but not limited to, sharing on social media channels, promoting the campaign in targeted advertisements and newsletters, distributing content to prospective students through emails and presentations). You are affirming that you alone created or own the content and no one else has any rights to it or could claim they own it or that it infringes on the rights of others.

You also understand that by granting us permission to use your content, you are at least 18 years of age, and if there are people in the content other than yourself, you are also affirming they are over 18 and they know you are giving permission for the content to be used for the purposes outlined above.

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