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We’re delighted to announce our first confirmed speakers for our Marketing and communications in higher education conference, on Tuesday 4 June 2024 in London and online.
Join us to explore key areas in the sector, including how universities can secure buy-in, tackle AI challenges, navigate dispersed channels, use best practices for crisis management, and much more!
You will be guided by expert speakers, including our conference chairs James Purnell, President and Vice-Chancellor, University of the Arts London, and Emma Leech, Global Marketing Director, Heriot-Watt University, and former President of CIPR.
James Purnell has extensive experience within the creative industries, public policy, and the digital landscape. Prior to UAL he worked in various industry positions including at the BBC, such as Head of Corporate Planning, Director of Strategy and Digital, and Director, Radio & Education. He was Member of Parliament for Stalybridge and Hyde from 2001-2010, becoming Secretary of State for Culture and then for Work and Pensions. He has also served on the boards of the National Theatre, the Young Vic and the BFI.
Emma Leech has won a string of awards over almost three decades. She is a Lead Assessor for Chartered Practitioner status, and her previous roles include Director of Marketing and Communications at Nottingham Trent University and Chartered Institute of Public Relations President.
With a focus on interactive sessions and networking opportunities, grab your chance to connect with our fantastic line-up of speakers, such as:
- Peter Foster, Public Policy Editor, Financial Times
- Amy Mollett, Head of Social Media, Video and Photography, University of Cambridge
- Rob Miller, Strategic Director, London Borough of Hackney
- … and many more!
Key topics covered:
- How can universities secure buy-in for their strategies? Get insights from industry leaders and peers.
- What ways can universities tackle AI challenges in higher education?
- Navigating dispersed channels achieving integrated communications and delivering maximum impact.
- What can we learn, both inside and outside of the sector, about crisis management and the influence of politics?
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Why should you attend?
As a strategic leader in marketing, digital, brand, external and internal communications, it can be hard to keep on top of new insights and opportunities that could help you and your teams make an even bigger impact. This is your opportunity to step back. As a manager this is an opportunity to sharpen your skills and keep pace with the latest trends or help set yourself on the right path to your next promotion.
This event provides a crucial platform to explore how universities can position themselves for success when creating marketing and communications strategies.
If you have any questions about this or any other of our events, please contact us at [email protected] or +44 (0) 20 7419 5459.