Taking a new and expanded approach to marketing mobility is a key element in growing the number of students who are outwardly mobile. Many of our Go International partner institutions have committed to undertake expanded marketing activity as part of their pledge.
These shareable, student facing assets are designed to help you market mobility to your students on your social media channels. They have been developed to address the barriers that students told us could prevent them from taking part in outward mobility programmes, including: worrying about language barriers, financial worries, concerns about how their grades could be affected, and not wanting to leave friends behind.
A selection of four square graphics
featuring quotes from students talking about the life-changing effects of their
time abroad. These could be used to promote your study abroad opportunities,
study abroad office or any relevant events you have coming up.
This GIF showcases five funding and scholarship schemes for outward student mobility, such as Erasmus+. This GIF could be shared along with a link to your institution's funding opportunities.
These brilliant videos, produced for the
campaign by student.com, feature students talking about their time abroad. You can download the video files to use on social media and at events in your institutions. Topics they cover include:
Making friends internationally
Building employability is also available without subtitles.
Why study abroad? video is also available without subtitles.
These two social media graphics highlight the employability and attainment benefits of outward mobility. The figures come from UUKi's latest Gone International report.
Students reported that they were worried about
struggling with a language barrier abroad. This map uses research from QS to highlight countries where
English is widely spoken.
There are versions of the Go International cover photos available for Facebook and Twitter. They could be used on your main social media pages or for study abroad related Facebook events, for example.
Facebook cover image 1
Facebook cover image 2
Facebook cover image 3
Facebook cover image 4
Twitter cover image 1
Twitter cover image 2
Twitter cover image 3
Twitter cover image 4
These small hashtag graphics can be added to your own designs to encourage your students to share their outward mobility experiences using #GoIntl.
Providing session outlines for staff-facing workshops around widening participation and other key areas of your outward mobility work
Providing engaging student-facing materials to promote outward mobility at existing events such as fresher's fairs, study abroad fairs or induction sessions
Making it easier for you to promote events such as study abroad fairs with template posters, flyers and cover photos for your Facebook events.
These two PDFs provide the slides and notes to enable you to deliver UUKi's popular widening participation in outward student mobility workshops to you own staff and academics. The outline PDF includes a brief introduction to help guide you through the workshop, as well as notes for every slide.
These templates are available in A3, A4 and A5 and can be used as posters or flyers. They can be used to promote outward mobility events, as handouts at events or just to promote your study abroad office. You can add your own text in the box at the bottom of each template. Choose from designs featuring inspirational student quotes, or figures showing the employability and attainment benefits of outward mobility.
This roller banner design can be used at your outward mobility events, on your study abroad stand at fresher's fairs and open days, or anywhere else you like. The design features figures showing the employability and attainment benefits of outward mobility.
This PowerPoint template is intended to be student-facing and could be used at study abroad events, general events such as open days, or in lecture shout-outs. It highlights the benefits of outward mobility, and you can add in as much information you like about the opportunities you offer.
These resources are part of a
suite aiming to help international offices to develop, plan and
deliver work, study and volunteer abroad programmes.
This document draws on experience of engaging with students to higlight best practice for running focus group.
This project examines the extent to which disadvantaged students participate in mobility programmes and key recommendations for increasing access.
This position paper on the Erasmus+ successor programme sets out innovations that UUK believes should lie at the heart of any successor programme.