This report summarises the findings of research commissioned by Universities UK into the role and
contribution of higher education in the UK’s creative economy. The research gathered evidence from
existing data and research as well as case study analysis and contributions from industry, higher
education and public sector partners.
The findings demonstrate not only the crucial role that higher education plays in the UK creative
economy, but also why that contribution will become increasingly important to economic recovery.
During the latter stages of writing this report, it became evident, through the Independent Review of
Higher Education Funding and Student Finance (Browne Review) and the subsequent announcements
in the UK Government’s Comprehensive Spending Review, that it is likely that all direct public funding
for teaching in universities, at least in England, could be withdrawn from the majority of subjects
which support the creative industries. The importance of the creative industries to the economy, and
the importance of the higher education sector in underpinning the strength of the creative industries,
means that the arguments presented in this report are even more timely and relevant.