20 Tavistock Square
Innovations in university marketing and communications will bring together communications, marketing, external relations and digital professionals to discuss the particular nature of university marketing and communications, to draw inspiration from outside the sector, and to examine worked case studies to help you decide on the best innovations for your own marketing and communications strategy.
Universities operate on a global stage, and must communicate effectively with a vast range of different stakeholders.
An effective strategy and presence is key to building and maintaining your institution’s reputation with students – from prospective students through to graduation and beyond, potential partners and local business, and for showing the impact of your university with local and national government, and with the wider community.
Organised by Universities UK, the conference will bring together leading marketing and communications experts and thought leaders from both inside and outside the higher education sector. Together, we will examine and dissect the innovations that could improve, streamline and maximise impact for marketing and communications teams to ensure that you are at the forefront and achieve your strategic aims.
We have a range of sponsorship opportunities available at this event. Please contact Rachael Firth, Head of Events and Conferences for information. tel: 020 7419 5402; email: firstname.lastname@example.org
Professor Liz Barnes, Vice-Chancellor and Chief Executive, Staffordshire University, and Trustee, Jisc
Matt O'Mara, Chief Executive Officer, UK, VICE Media (INVITED)
David Turton, Campaign and Conversion Manager, University of Sunderland (GOLD HEIST Award for Best Undergraduate Student Recruitment Campaign 2017 for You Still Can, a successful campaign aimed at attracting students to university, no matter what their age)
Sam Jones, Director of Communications and Marketing, The University of Winchester (GOLD HEIST Award for Best Postgraduate Student Recruitment Campaign 2017) (TBC)
Helen Smith, International Marketing Manager, Nottingham Trent University (NTU) (Runners up, Marketing and Comms Campaign Category, Guardian University Awards 2017)
Three innovative organisations will have five minutes to share their five learning points from the listed campaign. You will then have the opportunity to choose one campaign to explore in more detail.
Claire Westall, Internal Communications Manager, Macmillan Cancer Support (INVITED)
(Winners, best single campaign, The Institute of Internal Communication Awards 2017)
Mark Garratt, Director of External Affairs, University of Bradford (Best Community/Business Engagement Campaign, HEIST) and Syima Aslam, Director, Bradford Literature Festival
Neha Okhandiar, Interim Head of Public Relations, Public Relations Manager (Science and Engineering), Queen Mary University of London (Research impact category: award winner – Guardian University Awards)
Emma Leech, Director of Marketing and Advancement, Loughborough University
Stuart Smith, Director of Student Recruitment and Marketing, University of East London
Penny Eccles, former Director of Communications, Marketing and Student Recruitment, University of Gloucestershire
Melanie Fowler, Director of Marketing and Student Recruitment, De Montfort University
As technology develops, so too do marketing and communications practices – are you using technology to its full potential? It’s an area of rapid change, so, what do you need to know? This panel will explore innovative technology that you can incorporate into your campaigns for maximum effect.
Jim Tudor, Founder, Future Index
Tristan Moakes, Head of Solutions, Penna Plc
Dougal Scaife, Head of Digital Experience and Engagement, Leeds Beckett University