20 Tavistock Square
Innovations in university marketing and communications will bring together communications, marketing, external relations and digital professionals to discuss the particular nature of university marketing and communications, to draw inspiration from outside the sector, and to examine worked case studies to help you decide on the best innovations for your own marketing and communications strategy.
Universities operate on a global stage, and must communicate effectively with a vast range of different stakeholders.
An effective strategy and presence is key to building and maintaining your institution’s reputation with students – from prospective students through to graduation and beyond, potential partners and local business, and for showing the impact of your university with local and national government, and with the wider community.
Organised by Universities UK, the conference will bring together leading marketing and communications experts and thought leaders from both inside and outside the higher education sector. Together, we will examine and dissect the innovations that could improve, streamline and maximise impact for marketing and communications teams to ensure that you are at the forefront and achieve your strategic aims.
We have a range of sponsorship opportunities available at this event. Please contact Rachael Firth, Head of Events and Conferences for information. tel: 020 7419 5402; email: firstname.lastname@example.org
Professor Liz Barnes, Vice-Chancellor and Chief Executive, Staffordshire University, and Trustee, Jisc
Jessica Tye, Operations Manager – Investigations, Advertising Standards Authority
David Turton, Campaign and Conversion Manager, University of Sunderland
Helen Smith, International Marketing Manager, Nottingham Trent University (NTU)
Rebecca Hollington, Recruitment Events and Prospects Manager, Southampton Solent University
Three innovative organisations will have five minutes to share their five learning points from the listed campaign. You will then have the opportunity to choose one campaign to explore in more detail.
Lawrence Young, Chair of the University Awards project group, University of Warwick
Mark Garratt, Director of External Affairs, University of Bradford and Syima Aslam, Director, Bradford Literature Festival
Louise Smith, Director of Fundraising, Stonewall
Emma Leech, Director of Marketing and Advancement, Loughborough University
Delivering imaginative, integrated, data driven and cohesive campaigns on limited budgets is both a science and an art. Find out how Loughborough University’s award-winning team deliver strategic campaigns that resonate across a range of multi-platform user touchpoints in this lively and thought-provoking session.
Discover how Heist’s Marketing Team of the Year spark creativity and craft those “big ideas” and, vitally, how they monitor and track ROI and effectiveness.
Packed with take-aways and tips, the session will unpick common themes and challenges and offer ideas on how to maximise your impact and budget in tangible and practical ways.
Stuart Smith, Director of Student Recruitment and Marketing, University of East London
The complex nature of universities and the impact of digitisation on customer expectations makes the delivery of an effective websites both essential and challenging to achieve. In this session, we will explore the challenges and opportunities in developing digital experiences that meet customer needs, build brand and reputation and deliver on business objectives. Drawing on experiences from extensive ongoing digital transformation work at the University of East London and best practice within and outside the sector, this session will offer practical insight and advice to enable delegates to develop their own approach.
Penny Eccles, Director of Marketing and Communications, Nottingham Trent University
All marketers know that, to stand out from the crowd,
they need to develop a compelling proposition. So why, then, are so many
universities saying exactly the same things? This session explores the many
challenges behind establishing a single sales pitch. Using case studies we
demonstrate how university marketing departments can challenge the norm and
devise a strong, relevant but disruptive message that all stakeholders can
Melanie Fowler, Director of Marketing and Student Recruitment, De Montfort University
De Montfort University’s social and digital media performance is widely recognised as one of the best in sector. For the past two academic years, DMU has topped the annual rankings produced by Edurank, the leading source of education social media and web analytics. Mel Fowler, DMU’s Executive Director of Marketing and Communications, and Paul Hindle, DMU’s Social Media Manager, will be sharing their top tips and tactics.
Ian Allison, Strategic Creative Director, and Jeremy Durrant, Partner, Instinctif Partners
University brands are unique. They need to function as corporate brands, service brands, employer brands and product brands. They are complex not only because of the socio-economic and geo-political landscape, but also the range of stakeholders, and the fact that universities seldom deliver one service or product. Find out why traditional, linear models of branding don’t stack-up for universities, and how – with recent case studies – an engagement-based approach is the way forward.
As technology develops, so too do marketing and communications practices – are you using technology to its full potential? It’s an area of rapid change, so, what do you need to know? This panel will explore innovative technology that you can incorporate into your campaigns for maximum effect.
Jim Tudor, Founder, Future Index
Tristan Moakes, Head of Solutions, Penna Plc
Dougal Scaife, Head of Digital Experience and Engagement, Leeds Beckett University
Liz has been Vice Chancellor and Chief Executive at Staffordshire since April 2016 having previously been Deputy Vice Chancellor at Sheffield Hallam University and Derby University after a long career at Teesside University.
As a leading provider of Higher and Degree Apprenticeships, Staffordshire University has a strong connection with businesses across the region. Throughout her career, Liz has built connections with employers and industry working in partnership to provide vocationally relevant courses and upskill the workforce. With an academic background in physiology she worked closely with the NHS developing new ways of working and qualification frameworks. Subsequently she has led on significant developments with law enforcement agencies.
Liz’s career has been built around leading learning and teaching and the student experience, with a passion for creative and innovative approaches to enhance the student journey and their achievements. With a passion for digital technologies and how they can be used to transform the workplace and the learner’s experience she recently joined the JISC Board.
Committed to education and young people Liz is a member of four Multi-Academy Trusts in the Region and having recently been appointed Co-Chair of the Opportunity Area Partnership Board, Liz also believes it is important that education and employers are seen to be working jointly in endeavours to improve the life chances of young people in Stoke on Trent.
David Turton is Campaign and Conversion Manager for the University of Sunderland, overseeing strategic marketing campaigns and CRM-driven activity. He is responsible for granular, segmented communications to enquirers and applicants and managed the recent HEIST Gold-Award winning campaign ‘You Still Can’ which aimed to attract mature students to the University. David’s background spans website management, e-Communications, Digital Marketing and social media across the private and public sectors.
Helen Smith is the International Marketing Manager at Nottingham Trent University (NTU). Prior to joining the education sector in 2010, she gained her experience in a range of marketing roles at Boots The Chemist and Capital One. Helen believes that encouraging students to choose a UK and NTU education has been her most rewarding role so far. Along with a focus on using insights from research and results data, Helen ensures her team understand their audience by inviting students to experience life in their team, joining events with international students and experiencing overseas cultures.
Mark has spent over 30 years in Marketing and CRM in a variety of high profile private and public sector organisations worldwide.
In his early years he was Marketing Director for Principality Building Society in Wales and Head of Customer Management for Royal & Sun Alliance (responsible for leading Customer Management for the launch of MORETH>N Insurance), before running his own CRM consultancy, helping over 35 companies worldwide to develop effective customer management practices.
He was instrumental in setting up Confused.com, the UK's first ever insurance aggregator, before taking up a senior interim management career with organisations such as Open University, Royal Bank of Scotland Group, Yell Group, British Airways and Barnardo's.
Latterly he has been Director of Marketing, Communications and Student Recruitment for City University of London and the University of West London. Since June 2013 he has been Director of External Affairs for the University of Bradford. He is also a co-opted member of Leeds City College Board, a Board Member of Bradford UNESCO City of Film and an Advisory Board Member of the Bradford Literature Festival. He is also a judge on the HEIST Awards.
Syima Aslam is Director of the Bradford Literature Festival, which curates literatures from around the world across all genres, and promotes intercultural fluency. Launched in 2014 to create a cultural renaissance to boost Bradford’s economic regeneration, it is already hailed as one of the most inspirational festivals in the UK. Bradford Literature Festival brings the written and spoken word together to create a stimulating adventure that celebrates and unites the city's diverse communities, and reflects the changing face of contemporary Britain.
Emma is Director of Marketing and Advancement at Loughborough University, overseeing communications, marketing, recruitment, web and digital, widening participation, international and fundraising and development.
Emma started her career in fashion and consumer PR in 1988, working in tourism and destination marketing before settling in higher education in 1997.
A Founding Chartered PR Practitioner, Chartered Marketer and Chartered Manager, she has won a string of awards over two decades spanning PR, marketing, innovation, fundraising, digital, and web.
Emma holds an MBA and various PR, marketing and management qualifications.
Ian delivers award-winning strategic and creative direction for significant clients in a range of sectors including Higher education, and the wider education sector. Recent experience includes leading the brand strategy and brand refresh for the University of Portsmouth, and also the University of Reading, additionally directing UoR’s student recruitment strategy and creative, which scooped a coveted gold Heist award. He has also advised the UK Government on the use of design as a strategic business tool, including the UK Prime Minister's strategy team. In terms of wider industry engagement, he was a Board Director of the Design Business Association (DBA) and is a Fellow of the RSA. Ian has also worked with the Sorrell Foundation as a creative mentor, and with the Design Council developing National Occupational Standards for the design industry.
Jeremy is a partner within Instinctif’s corporate practice and has extensive experience advising Higher Education institutions on issues around messaging, brand development, media relations and crisis communications. He was the lead for the agency’s work with TES Global and Keypath Education and also runs with Geoff Potter, Instinctif’s series of higher education dinners which brings together senior representatives from the across the UK sector.
Jim created the Future Index trends consultancy (www.thefutureindex.com) in 2013 to absorb and share the very best global marketing trends, and help clients to develop and shape their own successful strategies. Specialising in working with universities and business schools, Jim has taken the Future Index to over 40 European institutions through presentations, hacks and workshops, as well as via strategic and creative consultancy. A hands-on practitioner with over 20 years’ experience, Jim has helped develop everything from university visions and plans through to student-led communications platforms; from award winning social media campaigns to alumni engagement initiatives. He has delivered keynote presentations at CASE, CIM HE, UCAS and numerous other conferences in Europe and is passionate about the future of Higher Education and looking forward to the challenges and opportunities we’re facing.