Go International: Stand Out is a three-year campaign, led by UUKi in partnership with universities, employers and other student-focused organisations. It aims to increase the number of UK students who work, study or volunteer abroad as part of their degree – known as outward student mobility. The campaign supports delivery of the
UK strategy for outward student mobility.
Campaign activity will revolve around annual 'calls to action', directed at target campaign audiences. The first call to action will be to universities, encouraging them to sign on to the campaign charter and pledge an action to boost or broaden mobility from their institution. The second call to action will be to academics and alumni, building networks of mobility champions, and will also target partner organisations for pledges. The third call to action will be to employers, encouraging them to articulate the value they place on a globally-skilled workforce.
There will be a portfolio of related campaign communications, including a downloadable digital toolkit to support universities in their pledges, and a 'case for the campaign'
What is the timeline for Go International: Stand Out?
Go International: Stand Out is a three-year campaign, from 2017-2020. Key dates include:
2 November 2017 – Go International: Stand Out goes live on
Year 1 (2017-18) – Call to action for universities to sign up to the Charter and make a pledge.
Year 2 (2018-19) – Call to action for partner organisations to sign up to the campaign and creation of academic and alumni ambassador networks.
Year 3 (2019-20) – Call to action for employers to sign up to the campaign.
Why do we need a campaign when universities already have study abroad offices?
There is much existing work at universities to support outward student mobility; this campaign celebrates progress made to date, and encourages further action to ensure growth in UK students’ participation in outward student mobility.
Despite the benefits of outward mobility being well rehearsed, the UK lags behind its international counterparts in terms of the percentage of students who take up this opportunity. Through working together, we can learn more about what works in different settings, to provide high quality support across the higher education sector.
How can universities join the campaign?
There is a two-step process for universities to join the Go International: Stand Out campaign:
The campaign charter and pledge form is
How can universities be campaign ambassadors?
Universities can actively champion Go International: Stand Out in their messaging about outward student mobility. An online toolkit of marketing materials will be available for universities to access in Spring 2018, including posters and other related literature which universities can display on their campuses and in their local communities.
We will be running a series of regional panels over the course of the campaign to promote outward student mobility and ways in which local communities, including employers, can support the campaign. Panel hosts will not be limited to universities; any organisation, including universities, who would like to host a panel event should contact
email@example.com in the first instance.
Which universities have signed up?
Details of the universities who have signed the Go International: Stand Out Charter and committed to a Go International: Stand Out pledge are
What is the Go International: Stand Out charter?The Go International: Stand Out charter is a series of good practice principles and a commitment to increasing outward student mobility at the signing organisation. The principles set out in the charter are:
Who can sign the charter?Charter signatories should be a member of the university's senior management team – ideally the vice-chancellor or pro-vice-chancellor international (or equivalent). What is the deadline to sign the charter?There is no deadline to sign up or submit a pledge. However, the earlier that a university signs up, the sooner that they can take action to support the campaign. We will profile charter signups and pledge commitments on the Go International: Stand Out webpages, which will be regularly updated.
What is a Go International: Stand Out pledge?
The Go International: Stand Out pledge is unique to each campaign signup. It is a commitment on the part of the university (or other organisation) to boost the number of students who work, study or volunteer abroad – and to broaden access to those opportunities. It should be specific, and detail new or enhanced activity that the organisation commits to in signing up to the campaign.
The campaign Charter and pledge form is
What should pledges include?
Pledges should be ambitious and represent, as far as possible, a departure from business as usual. They should detail how the subscribing institution intends to commit to new or expanded activity.
There are two parts to pledges: the pledge itself, and a summary of how it meets the goals of the campaign.
How detailed should pledges be? Is there a word count?
The charter booklet includes suggestions to provide inspiration but we welcome any pledge that will contribute to achieving the campaign goal.
Subscribing organisations can reference more than one promise in their pledge if appropriate; some universities are highlighting one major campaign/scheme/idea; others are listing a series of smaller but still new initiatives.
There are two parts to pledges: the pledge itself and a summary of how it contribute to the goals of the campaign. When writing pledges, consider both parts together. We recommend 200-300 words for the pledge outline and description of how it will contribute to the campaign goal.
What is the deadline to submit pledges?
There is no deadline to sign up to the Go International: Stand Out charter, or to submit a pledge. However, the earlier that a university signs up, the sooner that they can take action to support the campaign. We will profile charter signups and pledges on the Go International: Stand Out webpages.
What does the strategy include?
The strategy 'vision' is: "to double the percentage of UK-domiciled, full-time, first degree students who undertake international placements as part of their higher education programmes… to 13% in 2020. This will create a new generation of global graduates, and a higher education culture in which international opportunities are an aspiration for all students."
There are 6 strategic objectives in the strategy:
Promote the benefits of study and work abroad.
Monitor trends in student mobility.
Build capacity in UK higher education to facilitate outward mobility.
Share best practice in UK higher education.
Provide a collective voice for UK higher education.
Influence government for UK higher education.
The UK strategy for outward student mobility 2017-2020 is
Why does the strategy run from 2017 to 2020?
The first national strategy for outward student mobility covered 2013 to 2017. This refreshed strategy looks to build on the work to date, and allow sufficient time for it to be implemented and further progress to take effect.
What changes are there in the 2017-2020 strategy from the 2013-2017 strategy?
The new strategy has a specific target for growth in outward student mobility, and a focus on ensuring that outward student mobility is available to – and more importantly, accessed by – all students, irrespective of background.
What is the rationale for the target of doubling outward student mobility to 13% by 2020?
In the first three years of outward student mobility programme work, UUKi analysed HESA data and established a baseline of mobility participation of 6.6% in 2014-15. We looked at growth over those three years, and based on advice from our advisory board, outward student mobility network and other partners, identified that doubling participation would be ambitious yet achievable.
Why is there an additional focus on supporting underrepresented groups in outward student mobility in the strategy?Evidence has repeatedly shown that those students for whom the academic and employment benefits of outward student mobility are more pronounced are often the least likely to participate. These include students from black and minority ethnic groups (BME), students from lower higher education participation neighbourhoods, and students from lower socio-economic groups. UUKi has been delivering a project,
Widening Participation in Outward Student Mobility, between 2017 and 2018 to support endeavours in this area and share good practice and will use the findings of this research to support the campaign aims.
What progress has been made on the UK strategy for outward student mobility so far?Since the launch of the strategy, many UK universities have embraced international placements as part of their institutional strategy for undergraduate students, and there has been a corresponding increase in the uptake of opportunities. However, there is much more to do, and Go International: Stand Out is a rallying call for universities and their partners to take collective action in increasing outward student mobility further still.